Press release -
DREAMTOYS TOP 81 TOYS FOR CHRISTMAS ANNOUNCED
London - 3 November 2021 – Today, the Toy Retailers Association announced its list full list of toys which will be the most sought after this Christmas. The list showcases 81 of the most exciting toys available for children and families this Christmas. The toys are chosen by a panel of retailers and industry experts independent of toy manufacturers and makers.
Gary Grant, chair of the DreamToys selection committee commented, “This year’s list represents a mixture of toys from classics for the whole family such as Monopoly to innovative and new products that will impress under the Christmas tree. We know toys have played a vital role over the past few years and hope toys will continue to bring joy and bring families together over the festive period”.
Grant added, “Our full DreamToys list of 81 toys demonstrates the depth and breadth of products available to consumers this Christmas. All industries are tackling some supply chain challenges this year, but this full list represents the wide range of choice and quality on offer meaning no child will miss out this Christmas.”
The full list can be viewed on the DreamToys Facebook page: www.facebook.com/DreamToysUK
The list has been broken down into eight categories and from these the 12 Top Toys are selected.
(Bold indicates one of the 12 Top Toys, all prices quoted as RRPs, market price may vary from retailer to retailer. Toy are listed in alphabetical order and don’t represent a ranking)
License to Thrill
Among Us 11.5cm Figures | Sinco Creations | £10.99 |
Batman All Terrain Batmobile | Spin Master Toys | £59.99 |
Blue’s Clues & You! Peek-A-Boo Plush | Flair Leisure Products | £32.99 |
Bluey Family Home Playset | Moose Toys | £39.99 |
Bluey Jumbo Plush | Moose Toys | £19.99 |
Godzilla Monsterverse 6’’ Figure | Flair Leisure Products | £10.99 |
Harry Potter Hogwarts Chamber of Secrets | Lego | £129.99 |
Harry Potter Wizarding World Magical Minis Hogwarts Castle | Spin Master Toys | £69.99 |
Hey Duggee Talking Duggee Plush | Golden Bear | £16.99 |
John Deere Build a Johnny Tractor | Tomy | £24.99 |
Jurassic World Pic N Push T-Rex | Tomy | £19.99 |
Jurassic World Slash ‘N Battle Scorpios Rex Dino Escape | Mattel | £31.99 |
Peppa Pig Adventures Family Motorhome | Hasbro | £49.99 |
Pikachu Pokemon 8’’ Plush | Character Options | £13.99 |
Star Wars Boba Fett’s Starship | Lego | £44.99 |
Star Wars The Mandalorian Child Plush | Mattel | £30.99 |
Technic McLaren Senna GTR | Lego | £44.99 |
The Winner Takes It All
Akedo Ultimate Arcade Warriors Battle Arena | Moose Toys | £29.99 |
Crossed Signals Electronic Game | Mattel | £19.99 |
Gassy Gus Board Game | John Adams | £23.99 |
Logo 2 Game | Tomy | £32.99 |
Monopoly Cash Decoder/Crooked Cash | Hasbro | £25.99 |
Tamagotchi Original - Flower Gingham | Bandai | £15.99 |
Pictionary Air Harry Potter | Mattel | £24.99 |
Super Mario Blow Up Shaky Tower | Epoch Making Toys | £19.99 |
Play Set Go
3-in-1 Sports Centre | VTech Electronics | £41.99 |
5 Surprise Mini Brands Convenience Store | Zuru | £14.99 |
Barbie Day to Night Dreamhouse Playset | Mattel | £309.99 |
Count-Along Basket & Scanner | LeapFrog | £33.99 |
Fisher-Price Laugh & Learn 3-in-1 on the Go Camper | Mattel | £74.99 |
Play-Doh Kitchen Creations Rising Cake Oven Bakery Playset | Hasbro | £24.99 |
SpiderMan & His Amazing Friends Webquarters Playset | Hasbro | £67.99 |
Super Mario 2.5’’ Bowser Castle Playset | Jakks | £44.99 |
Sylvanian Families Baby Amusement Park | Epoch Making Toys | £49.99 |
V&N Crazy Fun RocketShip Playset | Bandai | £39.99 |
Zoobles Magic Mansion Transforming Playset | Spin Master Toys | £29.99 |
Actions Stations
CoComelon Musical Yellow School Bus | Bandai | £19.99 |
FurReal GoGo My Dancing Pup | Hasbro | £59.99 |
Heroes of Goo Jit Zu Figures | Character Options | £10.99 |
Hot Wheels Massive Loop Mayhem | Mattel | £62.99 |
L.O.L. Surprise! RC Wheels | MGA Entertainment | £30.99 |
Nerf Elite 2.0 Flipshots Flip-16 Blaster | Hasbro | £39.99 |
Sonic Figure | Jakks Pacific | £10.99 |
Squeakee the Interactive Balloon Dino | Character Options | £79.99 |
Treasure X Dino Gold Dissection | Character Options | £19.99 |
Crafty Christmas
Let’s Glow Studio | Flair Leisure Products | £24.99 |
Magicolour | John Adams | £20.99 |
Magic Mixies Cauldron | Moose Toys | £69.99 |
Little Live Pets Scruff-a-Luvs Cutie Cuts | Moose Toys | £29.99 |
Shimmer ‘n Sparkle InstaGlam On the Glo MakeUp Trolley | Character Options | £79.99 |
Top of the Tots
Baby Annabell Little Sweet Princess | Zapf | £36.99 |
CoComelon Musical Bedtime JJ Doll | Bandai | £24.99 |
Cry Babies | IMC | £24.99 |
Fisher-Price 4-in-1 Ultimate Learning Bot | Mattel | £54.99 |
Little Live Pets My Pet Pig Piggly | Character Options | £24.99 |
Magic Blanket Babies | Spin Master Toys | £34.99 |
Purse Pets Fox/Leopard/Unicorn | Spin Master Toys | £24.99 |
Toot Toot Drivers Garage | VTech Electronics | £41.99 |
PAW Patrol PAW Patroller 2.0 | Spin Master Toys | £69.99 |
PAW Patrol Chase’s Deluxe Transforming Vehicle | Spin Master Toys | £44.99 |
PAW Patrol Movie Ultimate City Tower | Spin Master Toys | £159.99 |
My Best Friend
Animagic Tiki & Toko Gorillas | Vivid Toys | £74.99 |
Barbie Dreamtopia Rainbow Magic Mermaid | Mattel | £27.99 |
Barbie Groom ‘n Care Playset with Doll, Horse Toys | Mattel | £64.99 |
Cats vs Pickles Jumbo Pillow Assortment | Cepia | £14.99 |
CoComelon Deluxe JJ Interactive Doll | Bandai | £39.99 |
Doc McStuffins Wash Your Hands Doll | Flair Leisure Products | £24.99 |
Jiggly Pets Tan Tan the Orangutan | Character Options | £24.99 |
Kindi Kids Poppi Pearl Bubble N Sing | Moose Toys | £29.99 |
L.O.L. Surprise! Movie Magic Doll Assortments | MGA Entertainment | £10.99 |
L.O.L. Surprise OMG Fashion Doll - Outrageous Millennial Girls | MGA Entertainment | £32.99 |
Little Live Pets Gotta Go Turdle | Character Options | £34.99 |
Miraculous LadyBug Fashion Doll | Bandai | £16.99 |
Peek-a-Roo | Spin Master Toys | £59.99 |
Rainbow High Fashion Winter Break Dolls | MGA Entertainment | £41.99 |
Everybody’s Building
Aquabeads - Day on the Farm | Epoch Making Toys | £24.99 |
City Stunt Show Truck | Lego | £54.99 |
Space Shuttle Adventure | Lego | £44.99 |
Friends Forest Camper Van & Sailboat | Lego | £44.99 |
KidiZoom PrintCam | VTech Electronics | £73.50 |
Kinetic Sand Sandisfactory Set | Spin Master Toys | £19.99 |
To find out more about DreamToys, consumers can head to the DreamToys Facebook page (www.facebook.com/dreamtoysUK).
Full details of the list can be found at:
https://www.toyretailersassociation.co.uk/dreamtoys-2021/
For more information, please contact:
Media Enquires – Daisy Hearn
Broadcast Enquiries – Jordan Tunnicliff
Bastion
Tel 020 3927 6430
dreamtoys@bastion.co.uk
Notes to Editors
Spokespeople from the Toy Retailers Association, the British Toy and Hobby Association, all the participating companies and the research company, NPD, are available for interview.
Topics
Categories
The Toy Retailers Association
The Association’s role is to inform and advise members on current and future legislation, as well as ethical practices in respect of toy safety, requirements under the Health and Safety Executive, consumer and employer rights. It acts as both a watchdog and persuader to ensure fair play for toy retailers and represents the toy retail sector on government panels and safety organisations in the UK & Europe.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information visit www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.
The following retail companies and collectives fed into the DreamToys selection process:
AIS (buying group), Argos, The Entertainer, Selfridges, Smyths Toys, Toymaster (buying group), Toy Town. The buying groups provide representation across the specialist, local, independent and department store toy departments. The group was supported by market analysts from the NPD Group.
